Meghan’s Business Ventures Under Pressure
In April, Meghan launched her lifestyle brand As Ever through a partnership with Netflix, following a rebrand from American Riviera Orchard. The launch ties in with her cooking show, With Love, Meghan, which has released two seasons as part of the couple’s original Netflix contract.
That deal was once rumored to be worth USD $100 million, but has reportedly been downgraded to a “first-look” arrangement. This gives Netflix the option—but not the obligation—to produce new content from the couple.
Speaking at Fortune’s Most Powerful Women Summit in Washington, DC, Meghan framed the new agreement as a “positive move” that showcases their “flexibility.” She also likened their strategy to Barack and Michelle Obama’s work with their production company, Higher Ground.
When asked about future seasons of her cooking show, Meghan avoided a direct answer but hinted at a holiday-themed special in development, calling it “really good.”
As Ever Brand Facing Challenges
Despite Meghan’s claims that her As Ever products—such as jams and wines—are “selling out,” industry observers have suggested the shortages reflect limited supply rather than overwhelming demand.
Angela Mollard, a News Corp columnist, told Sky News Australia: “I don’t think she’s selling that much… There’s just no interest in it.”
Nonetheless, As Ever’s social media pages frequently repost glowing customer feedback and promotional photos.
A separate source maintained that Meghan still has “enormous ambitions” for the brand to evolve into a global success but acknowledged the pressure is mounting. “She’s determined to keep going, but she’s running on empty… Right now, Meghan feels adrift,” they said.
