She went on to say, “So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever.”

At 43, Markle first introduced her lifestyle brand in April 2024, kicking things off with the launch of her strawberry jam.

However, just days after revamping the brand last week, she encountered multiple setbacks—including allegations of plagiarism from Xisca Mora, the mayor of Porreres, a small town in Mallorca.

Mora claimed she was considering taking legal action against Markle, accusing her of copying the town’s coat of arms for the As Ever brand logo.

The official emblem of Porreres includes a central palm tree with two birds flying toward it—a design strikingly similar to the logo crafted for Markle’s brand.

Mora eventually had to concede that even if they had intentions of taking legal action against Markle, the financial burden would be too much for them to handle.

Earlier this month, Markle faced backlash once again—this time from the owner of a small, family-run clothing brand in New York City, also called “As Ever.” The business expressed that they were actively considering their options regarding the name similarity.

After expressing gratitude to their loyal customers, Mark Kolski made it clear that his brand had no connection to Markle’s venture.

“This venture started back in 2015 when I reworked vintage military to make our signature tanker pant for my wife, Astrid Dahl as a side hobby. It was followed by a pink jumpsuit that quickly became a cult classic,” he shared in an Instagram post.

Kolski shared that his company was officially established in 2017, and he feels grateful to still be producing clothing in New York and New Jersey today.

That said, he acknowledged that he never secured the trademark for his brand’s name.

“With Love, Meghan” premieres on Netflix on March 4.