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New Product Announcement and Newsletter Reveal
On June 16, a newsletter sent out to As Ever subscribers thanked fans for their overwhelming support of the brand’s initial launch.
“First off, a sincere thank you for making the debut of As Ever absolutely extraordinary,” the email read. “We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.”
The update also revealed plans for the next product launch: “We are pleased to share that on June 20th, we’re going live with the products you love — plus, some new delicious surprises. More details and exact timing will be shared soon.”
The brand’s first release was on April 2, and within just an hour of launching, every item had sold out. That success has fueled anticipation for the upcoming June 20th collection — now possibly amplified by the rare peek Meghan gave into her private family life.
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